I don't want artists chasing placements so hard that they forget why they started making music in the first place. But I do want artists to understand the business they're asking to enter. Because sync isn't a popularity contest. It isn't necessarily about who has the biggest streaming numbers. And it certainly isn't about whether a supervisor thinks you're talented enough. It's about fit. I've heard songs that I absolutely loved that I couldn't place.

Reimagined covers in sync are dominating film, TV, and ads, blending familiarity with fresh emotion in ways that make them powerful tools for storytelling.