The Siren Collective
A curated collective centering Black women and underrepresented creators, shaping the future of sync through intentional, human-made music.
Siren Syncs exists to expand access to professional sync opportunities for exceptional creators while building a catalog of authentic, story-driven music for film, television, advertising, sports, gaming, and digital media.
Are You A Siren?
The Siren Collective is a boutique roster centering Black women and underrepresented artists whose music is ready, or being intentionally created, for sync opportunities across film, television, advertising, sports, and digital media.
We curate voices that have historically been overlooked, undervalued, or excluded not because of a lack of talent, but because of a lack of access.
Who We Welcome:
We partner with artists, writers, producers, and composers who:
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Have a distinct creative identity
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Create professionally recorded, human-made music
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Own or control the rights to their work
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Understand music as both art and a professional asset
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Are prepared to collaborate within the sync ecosystem
There’s More Than One Way to Be a Siren
The Siren Collective centers Black women creators while welcoming aligned underrepresented voices who share our commitment to intentional, human-made, sync-ready music.
Some artists join with strong catalogs already prepared for sync opportunities.
Others collaborate through bespoke projects, creative briefs, and original music development with Siren’s network of producers, songwriters, and creatives.
What matters most is not fame , it’s musicality, professionalism, and readiness to create.
Artists in the Siren Collective receive intentional representation and access to strategic sync opportunities.
Our approach is focused, strategic, and built for artists ready to create with purpose.
Working With Siren Means:
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Sync opportunities aligned with your artistry
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Consideration for film, television, advertising, sports, and digital media opportunities.
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Strategic sync support
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Positioning, preparation, and resources designed to help your music succeed in the licensing space.
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Boutique representation
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A human-curated sync partner that values quality over quantity.
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Creative alignment
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Opportunities matched to your sound : never forced, never generic.
Inside the Siren Collective
We don’t rewrite your artistry.
We elevate what’s already powerful.
Artist FAQ
Do I lose control of my music?
No. You retain ownership of your music, including your master rights and original composition rights. Siren Syncs only administers the publisher share connected to sync placements we secure during the term of representation.
How do fees work?
Sync fees secured through Siren Syncs are split 50/50 between Siren and the artist. You retain 100% of your writer’s share of performance royalties, which are paid through your PRO.
Why is SirenMix added to my titles on placements?
SirenMix is used only for tracks represented and placed by Siren Syncs. It allows us to administer the publisher share associated with that specific sync placement and manage licensing efficiently. Your original song title, commercial releases, streaming income, and existing publishing relationships are not affected.
Can I submit my existing catalog if I already work with other sync representatives?
Yes. Siren Syncs operates as a non-exclusive sync partner. We only participate in opportunities we directly secure, unless otherwise agreed in writing.
Your music is your business.
We help you move like it.