Top 5 Music Placement Myths That Keep Indie Artists Stuck

Let’s be real: the sync licensing world can feel like a gated community—especially if you’re an indie artist, a woman, or a creative of color. But most of what’s keeping you locked out isn’t the truth… it’s the myths you’ve been fed.

As a music executive and founder of Siren Syncs, I’m here to bust the top 5 lies keeping you from the bag.

🧨 Myth #1: “You need a label or manager to get placements.”

Nah. You need strategy, ownership, and the right network—not a gatekeeper. In fact, many supervisors prefer working directly with indie artists because it’s faster, cheaper, and cleaner.

🧨 Myth #2: “Only major producers or ‘industry insiders’ get synced.”

False. Some of the biggest syncs in recent years came from unknown artists with the right sound and clean paperwork. What wins? Great songs + clear rights + accessibility.

🧨 Myth #3: “Sync is only for mainstream pop or cinematic music.”

Wrong. TV shows, TikToks, video games, brand ads, documentaries—they need all kinds of sounds. That gritty trap beat? That lo-fi bedroom soul? That quirky witchy chant? There’s a lane for all of it.

🧨 Myth #4: “I’m not ready. My music isn’t perfect yet.”

Sis. If it’s mixed decently, tagged correctly, and emotionally powerful? You’re more ready than most. Don’t let perfectionism cost you money. Let the audience decide what hits.

🧨 Myth #5: “Nobody's checking for indie women artists—especially Black women.”

Absolutely false. We are the culture. Our voices, stories, and sounds are exactly what the world is craving. The industry might not always roll out the red carpet—but that’s why I built Siren Syncs. So we can make our own damn entrances.

✊🏾 Real Talk:

You don’t need to beg for a seat at the table. Just own your rights, protect your work, and show up like a professional. If you’re ready to turn your music into a check—not just a vibe—tap in with me at Siren Syncs. We’re building legacies, not just playlists.